- ‘Tinyone’- the very first brand of start-up ‘Starshelf Groups’, launched three of its natural baby care products namely ‘Daily Massage Oil’, ‘Daily Hair Oil’, and ‘Face & Body Dusting Powder’.
The chief guest for the product launch was actress Shruti Marathe.
There was live sand art by India’s Got Talent fame artist Vivek Patil.
The company’s distribution channel partners, sales team, and management team from across the country were present for the launch.
Tinyone products are Ayush certified and dermatologically tested.
Appreciating the company’s vision, actress Shruti Marathe said, “In today’s times it’s great that Tinyone is reconnecting the children with the nature and our tradition. For a child’s growth, these natural products will certainly be beneficial.”
Suuyog S, Founder and Chairman, Starshelf Groups, said, “Our dream is to reach out to all the parents across the country. We have used useful ingredients in the formulation of each of our products. Our tradition values the nature. We have revived the significant baby care remedies that have been passed down over the generations. We are made in India. We dream to provida maximum employment opportunities to our young talent in the country.”
Shweta Suuyog, Co-Founder and CEO, Starshelf Groups, said, “Under the expert guidance of dermatologists we formulated each of our products. Our products will provide overall nourishment to any child. Our products are reasonably priced so that every parent can afford them.”
In today’s fast-paced world the main concern for any parent is providing quality nourishment to their newborn baby. In nature we find all the valuable plants that help in the healthy growth of any child. In our culture the significant natural remedies for baby care have rightly been passed down over the generations. Inspired by Indian tradition, Tinyone has curated a range of natural baby care products.
Initially we are launching three of our products namely ‘Tinyone Daily Massage Oil’, ‘Tinyone Daily Hair Oil’, and ‘Tinyone Face & Body Dusting Powder’. Tinyone is the very first brand of our parent company, Starshelf Groups. Our head office is in Pune. Our factory is in Noida, Uttar Pradesh.
We are going via general trade. So, our products will be available at general stores, medical stores, supermarkets, maternity hospitals, paediatrician clinics, and retail outlets.
We already have established our network across 15 states in India- Maharashtra, Gujarat, Karnataka, Chandigarh, Jammu & Kashmir, Uttarakhand, Haryana, Himachal Pradesh, Madhya Pradesh, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Jharkhand, and Bihar.
Our Product Range
We have curated a range of natural baby care products including- Daily Hair Oil, Daily Massage Oil, Face & Body Dusting Powder, Tear-Free Shampoo, Face & Body Daily Lotion, Tooth Gel, Sunblock, Sanitiser, Slip-On, Moisturising Bathing Bar, and Gentle Laundry Wash.
Our products are Ayush certified and dermatologically tested. Our R&D started nearly three years ago. All our products have been made under the guidance of expert dermatologists. Our products are 99% natural, with only a slight addition of completely harmless preservatives. All our products are reasonably priced in the range of Rs 99 – 319.
In each of our products we have used some of the following essential ingredients: Olive, Vitamin E, Neem, Coconut Cream, Aloe Vera, Jojoba, Bala, Ashwagandha, Lavender, Lemongrass, Sesame, Olive, Shea Butter, Tea Tree, Vanilla, Amla, Mint, Tulsi, Holy Basil, and more. Depending on the formulation of each product, we have used the necessary ingredients.
They are free of artificial fragrances and harmful ingredients such as Parabens, Phthalates, and Sulphate.
We hope to reconnect all, especially the children, with our tradition and the nature. Our country has a rich resource of useful plants. We are reviving our lost tradition. We understand that every parent wishes to provide wholesome nourishment to their child. We want to ease their worries regarding the upbringing of their child.
With the motto to utilise in the right way the beneficial natural elements and to provide maximum employment opportunities to our indigenous talent, Starshelf Groups was established in 2019. Our scope of product manufacturing includes the FMCG sector.
In this pandemic situation, where most companies are laying off their employees, we established ourselves. Today we have provided employment to nearly 90 people in different segments for our first brand Tinyone. And this count is only growing.
Tinyone is our very first brand. We are made in India. We wish to make a mark in the international market, with our foundation based in Indian roots.
Husband and wife duo Suuyog and Shweta co-founded Starshelf Groups. Suuyog S is the Founder and Managing Director. Shweta Suuyog is the Co-Founder and CEO.