A premium lifestyle and a baby care brand CITTA redefines the baby care products with natural use of ingredients
Pune, January, 2024— CITTA, a leading baby bath and skincare brand committed to excellence, is proud to announce the launch of its latest product – the Diaper Rash Cream for ages 0 and above. This thoughtful addition to CITTA’s renowned product line is designed to address the prevalent concern of diaper rash, providing parents with an effective and comprehensive solution for their little ones.
Diaper rash affects approximately 50% of children up to 2 years of age in India, causing significant worry for parents. Various factors contribute to diaper rashes, including prolonged exposure to wet diapers, friction, chemicals in urine and stool, synthetic components of diapers, and bacterial and fungal growth due to excess moisture.
Recognizing the challenges faced by parents, CITTA’s Diaper Rash Cream is thoughtfully crafted with a unique blend of ingredients, including Zinc Oxide, Chamomile, Sunflower, Soybean, and Moisturizing Emollients. This carefully curated formula offers unparalleled protection by leveraging the anti-inflammatory, anti-microbial, and soothing properties of these natural ingredients.
With a commitment to safety and transparency, CITTA’s Diaper Rash Cream is formulated with fewer, high-quality ingredients to ensure maximum efficacy. The fragrance-free formula with a unique texture that spreads easily, acts as a protective barrier against diapers and environmental aggressors.
The powerful combination of Zinc Oxide, Chamomile Oil, Sunflower Oil, Medium Chain Triglyceride (MCT), Soybean Oil, and Glycerine works synergistically to treat and heal rashes while fighting dryness and protecting skin from irritants. Dermatologically tested and approved, the cream not only addresses diaper rashes but also provides relief for various skin issues caused by environmental factors.
“We understand the concerns parents face when it comes to their baby’s skincare, especially with diaper rash being a common issue. CITTA’s Diaper Rash Cream is a result of our commitment to providing effective and safe solutions for parents seeking the best for their little ones,” said Akanksha Sharma, Co Founder and CEO, CITTA.
In addition to the Diaper Rash Cream, CITTA introduces the Minis – mini versions of existing products, including Moisturizing Baby Balm, Gentle Foaming Baby Shampoo, Tender Foaming Baby Wash, Nourishing Baby Massage Oil, and Soothing Talc-Free Baby Powder. These travel-friendly packs ensure on-the-go care for babies, adding convenience to the already impressive CITTA product line.
Say goodbye to discomfort and hello to a healthier, happier baby with CITTA’s Diaper Rash Cream and Minis.
